Why Brands Are Choosing YouTube Over TV — And Winning

🎯 Unskippable Exposure. Evergreen Results. A Brand Partner’s Dream.

YouTube is no longer just a platform for hobbyists — it’s become the new TV.

The infamous PowerHouse Engines Slant Six build episode.

A Standout Example with Lasting Impact

One of our standout episodes — featuring a highly modified 1960s Chrysler Slant Six build & dyno test — has now surpassed 602,000 views (and counting).

It’s just one example of how Glenn Everitt – Master of Machines is connecting with a passionate, engaged audience that keeps coming back — not only for builds like this, but also for epic car collections, test drives, compelling automotive history features, popular Historic Racing content, and much more.

Our YouTube channel, produced by Everforge Media, has now surpassed 6.4 million total views, and continues to grow exponentially — off the back of our nationally broadcast TV program, Man and Machine, which aired in the same prime-time slot as Top Gear on Nine’s GO network.

The Shift: From Broadcast to YouTube

Recent statements from YouTube CEO Neal Mohan confirm what we’re seeing in our own analytics — a massive shift in viewer behaviour.

In fact, 47.6% of our viewers now watch on television screens, not just mobile phones, tablets, or computers. YouTube has officially entered the living room, becoming the modern alternative to traditional broadcast media.

This presents a major opportunity for brands — especially those seeking high-trust alternatives to traditional advertising.

Glenn Everitt on location for Master of Machines @ Bolwell Car Company

What This Means for Brands

YouTube isn’t just where people go for quick clips. It’s where audiences go for stories, insight, entertainment — and influence.

For brands, that means:

✅ Deeper engagement✅ Longer watch time✅ Higher trust and recall

And most importantly: longer shelf life.

Unlike generic YouTube ads — which can be skipped, blocked, or ignored — our brand integrations are strategically embedded within the episode itself, delivering exposure for the entire lifespan of the video.

That means your message doesn’t disappear after a campaign ends — it lives on, continuing to reach new viewers for years, all from a single upfront investment.

These integrations are segmented but blended in naturally — introduced where relevant, not forced — ensuring your message fits the context and respects the audience.

Better still, we provide an authentic and credible endorsement, supported by related visuals and story. This builds trust, improves brand recall, and ensures 100% of your message is seen, heard, and remembered — long after the first view.

Glenn Everitt with his 1970 Ford Falcon GTHO Tribute

The Bottom Line

YouTube isn’t just competing with television — it’s replacing it. And Master of Machines is at the forefront of that shift, offering brands the chance to be part of something with real traction, real storytelling, and real staying power.

For brands in the automotive, performance, restoration, touring, or tech space, there’s never been a better time to rethink how you connect with your audience.

Want to Connect?

We’re always open to partnerships here at Everforge Media that align with our values and deliver genuine value to our viewers. If your brand has a story worth telling — we’d love to help you tell it.