Master of Machines! The Digital Car Enthusiast series you've all been waiting for!
We have some very exciting news here at Everforge Media Group, with plans moving forward for an all new digital series under the brand new title, Master of Machines.
Following the success of our popular TV program Man and Machine in recent years, we'll be using the same theme and platform we're well known for, distributed to our vast fan base on various digital platforms such as Facebook, YouTube, Vimeo, IGTV and more.
As always, we'll be featuring interesting people and their car collections, iconic vehicles, great stories and history, with the occasional barn find thrown in the mix!
Yours truly will be the host once again and I must say that I'm very excited to be back in front of the camera. While our digital media services to the wider Automotive industry have been keeping us very busy in recent years, a progressive expansion within our team has allowed us the time we need to get back out into the entertainment zone with this exciting project.
In fact as a bonus, this series will provide some great opportunity for our clients in the industry that wish to partner from a branding perspective. Based on past experience we could see between a very conservative 600,000 to 1,000,000 plus episode views across the season, making the platform a very powerful branding tool for all those involved.
We're currently in the process of commercialising the series prior to production, reaching out to potential marketing partners with a view to run the first 10 episode series in the second half of 2019. This is a great opportunity for those in the automotive industry, to put their brands up in front of an existing enthusiast fan base, not only with intelligent TVC's included within the content but also the inclusion of additional bonus paid and targeted promotions on offer through our social platforms, currently at over 80,000 accumulated followers.
We believe our shift toward digital allows maximum reach and ROI for all involved with an on demand approach that provides the viewer with maximum flexibility to view our content whenever, wherever and on whatever device they please. We call it the 3W factor!
It's a new era for us, but one we see as the way of the future in media entertainment and branding options for our partners with accurate data and results attached to each and every element. In a nutshell, that means full accountability, fully transparent KPI's and maximum value for every marketing dollar spent by our partners. Its a win win for all involved.
Be sure to stay tuned, because with the way things are progressing we'll be starting production soon than later.
Happy motoring and marketing,